Work

Case studies

Results and audits, identified by industry only.

B2B SaaS
AI-assisted content program
Human-written and AI-assisted content, each piece reviewed before publishing, put 21 pages on page one and held through a Google core update.
B2B SaaS
Off-site AI-PR pilot
18 articles placed in the roundups and comparisons AI assistants pull from for "best of" prompts. 12 were cited by AI engines in the first month.
Ecommerce
Keyword and content restructure
A specialty retailer reworked its content around a commercially qualified keyword set. Qualified traffic, transactions and revenue rose within a year.
Data and analytics software
Organic decline audit
An 87% decline from peak traced to a content prune, link decay and AI Overviews, with 330 referring domains behind product redirects.
Consumer services
Impressions without clicks
Search impressions rose 52% while clicks moved less than 1%. The audit traced the gap to branded demand, a buried category hub and AI Overviews.
Consumer software
Blog architecture rebuild
A phased relaunch restructured 3,600+ pages across the archive. Organic sessions rose 40% after the migration.

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