Blog architecture rebuild
A phased relaunch restructured 3,600+ pages across the archive. Organic sessions rose 40% after the migration.
Case study
Pages restructured
3,600+
Across the archive
Organic sessions
+40%
Post-migration
Challenge
Years of content had accumulated without structure, diluting topical signals for the categories the business competed in.
Approach
A phased relaunch of the blog and main site alongside the in-house content and development teams, with technical QA at each phase to protect existing performance.
Result
Thousands of pages were restructured and re-optimized, and organic sessions grew once the new architecture settled.