AI-assisted content program
Human-written and AI-assisted content, each piece reviewed before publishing, put 21 pages on page one and held through a Google core update.
Case study
Pages on page one
21
Across the published set
Pages in the top three
17
Same window
Organic impression lift
64–73%
Months 0–2
Incremental click lift
24–29%
Months 3–6
Challenge
A category leader needed topical coverage faster than a human-only writing team could produce it, without risking quality signals on the domain.
Approach
Pages that needed authority were written by people, and pages that added breadth were AI-assisted. Every piece was reviewed for accuracy and brand fit before publishing. Internal linking and refresh cycles ran alongside.
Result
Most published pieces indexed and ranked without new backlinks. Impressions led in the first two months, clicks followed as page-one positions expanded, and both held through a Google core update.