Keyword and content restructure
A specialty retailer reworked its content around a commercially qualified keyword set. Qualified traffic, transactions and revenue rose within a year.
Case study
Revenue
+119%
Year over year
Organic sessions
+121%
Same period
Transactions
+87%
Same period
Challenge
A specialty retailer wasn't growing qualified traffic. Existing content was broad and not aligned to the terms that produced transactions.
Approach
Content was reworked around a tight, commercially qualified keyword set, and used as the vehicle for internal linking and for competing on purchase-intent results.
Result
Within a year, qualified traffic, transactions and revenue were all up against the prior baseline.