AI search
Optimizing for citation in AI answers alongside traditional rankings.
What we optimize
- Answer-first structure
- Question-shaped headings, self-contained passages, and a direct answer above the supporting detail.
- Citable evidence
- Original stats, comparison tables, and specifics an engine can lift and attribute.
- Entity and schema coverage
- Organization, Product and HowTo markup aligned to how the category is described.
- Prompt-level targeting
- Optimizing against the questions people ask assistants, which rarely match the keyword list.
Where we track
- Surfaces
- Google AI Overviews, Google AI Mode, ChatGPT, Gemini, Perplexity, Copilot.
- Measurement
- Share of citations on a named prompt set, benchmarked against competitors on day one and re-read on a set cadence.
- Flat clicks
- When impressions rise and clicks stay flat, the answer is being delivered above the link. Citations are how that visibility turns into visits.