Off-site authority
Third-party sources that rank in a category, and the links that make them trusted.
AI answers cite third-party sources about as often as first-party ones. “Best of” and comparison prompts are answered from those sources.
What we do
- Link acquisition
- Editorial placements on vetted sites with an authority floor. Anchor text planned against the pages it should feed. Digital PR support for launches and data stories.
- Equity recovery
- Backlink and referring domain audits. Reclaiming links that point at 404s and legacy URLs. Rerouting equity trapped behind old product redirects.
- Third-party placement
- Roundups, listicles and reviews on the sites where category comparisons happen, structured so AI engines can extract and cite them.